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导航SEO首页>>新闻动态>>搜索引擎优化>>Alexa解释排名下滑-流量作弊方式达十几种之多
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Alexa解释排名下滑-流量作弊方式达十几种之多|
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昨日，网站排名公司Alexa公司中国唯一战略合作伙伴——易比网发布了全新的中国网站排名榜，由于Alexa公司把网站排名的方式进行了一次调整，使得大多数中国网站排名大幅下滑。 流量大起大落存作弊嫌疑 据了解，总部位于美国的Alexa公司的网站排名是目前全球最权威的网站排名，成为中国一些网站吸引国际风险投资基金的重要指标。据易比网CEO白洛舟介绍，由于一些商业性的网站主要靠流量来吸引广告收入，因此此前存在不少中国网站对流量进行作弊的现象，而作弊的方式多达十几种。但对于具体有多少中国网站存在作弊现象，白洛舟则表示无法统计。 据了解，此前有媒体称部分国内网站在Alexa的流量突然大起大落，存在作弊嫌疑。白洛舟坦诚，由于此前Alexa公司主要是通过工具条来进行流量统计，该方法除了容易被一些网站进行技术作弊外，也可能对一些数据进行误判，就是把一些正常的网站浏览当作了作弊。 新指标数据更科学 据了解，Alexa早前已与一些国家的本地合作伙伴联合推出了多个网站排行榜。此次在中国与易比网合作推出的“中国网站综合排名榜”详细划分了111个网站大类和735个小类，并可以分类排行。新的排名除保留Alexa权威的流量和页面浏览等数据外，最重要的是加入了用户忠实度、互联网信任度、页面数量等多个新指标。白洛舟表示，流量高的网站并不一定是业内的第一，有许多网站可以花钱把自己的流量提高，但不能用花钱的方式提高用户忠实度、互联网信任度、页面浏览时间等，因此新指标的增加可有效防止网站进行作弊。 中国网站太注重发展速度 在美国曾经创建过两家网站的白洛舟表示，与国外的同行相比，中国网站过分关注发展速度，而不会关心用户的体验以及服务价值，这直接导致了许多网站都希望自己的流量增加，成为业内第一。对于新的排名是否会更加引起中国网站之间更激烈的竞争，白洛舟表示，加入新的计算指标之后的排名能更有效地降低中国网站此前那种“你死我活”的竞争，因为各个网站都可以找到自己的优缺点，而不是把焦点集中在流量上了。（段郴群） |
内容来源：网络转载
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网络转载 发布于 2007-10-29
浏览次数：0
网络转载 发布于 2007-10-29
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